{"id":466,"date":"2009-01-08T16:53:22","date_gmt":"2009-01-08T23:53:22","guid":{"rendered":"http:\/\/www.wkblog.com\/tivo\/?p=466"},"modified":"2009-01-08T16:53:22","modified_gmt":"2009-01-08T23:53:22","slug":"tivo-stepping-up-the-advertising-at-ces","status":"publish","type":"post","link":"https:\/\/www.wkblog.com\/tivo\/2009\/01\/tivo-stepping-up-the-advertising-at-ces\/","title":{"rendered":"TiVo Stepping up the Advertising at CES"},"content":{"rendered":"<p>TiVo hasn&#8217;t had a booth on the floor at CES yet, but they&#8217;ve consistently had a meeting room in the North Hall. Often meeting rooms are only for pre-arranged meetings, but TiVo uses their space as a demonstration area open to everyone.<\/p>\n<p>The problem is, it&#8217;s a little hard to get the crowds who are lugging their freebies around the main halls all day to come up to the meeting room &#8211; if they even know that TiVo has one.<\/p>\n<p>So this year, for the first time we&#8217;ve seen, TiVo has taken to advertising their location, both outside the hall in a big canvas ad:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-467\" title=\"TiVo Canvas Ad\" src=\"http:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0050.jpg\" alt=\"\" width=\"480\" height=\"640\" srcset=\"https:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0050.jpg 480w, https:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0050-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Their other method of attracting attention was definitely a bit more unusual. They sent a team of &#8220;surfers&#8221; through the halls complete with TiVo skimboards and tattoos. I didn&#8217;t manage to get a shot of the topless men, but here are the women from the team:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-468\" title=\"TiVo Surfers\" src=\"http:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0049.jpg\" alt=\"\" width=\"480\" height=\"640\" srcset=\"https:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0049.jpg 480w, https:\/\/www.wkblog.com\/tivo\/wp-content\/uploads\/2009\/01\/img_0049-225x300.jpg 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Maybe they were actually destined for the conference next door?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TiVo hasn&#8217;t had a booth on the floor at CES yet, but they&#8217;ve consistently had a meeting room in the North Hall. Often meeting rooms are only for pre-arranged meetings, but TiVo uses their space as a demonstration area open to everyone. The problem is, it&#8217;s a little hard to get the crowds who are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/posts\/466"}],"collection":[{"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":2,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":470,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/posts\/466\/revisions\/470"}],"wp:attachment":[{"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wkblog.com\/tivo\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}