TiVo Stepping up the Advertising at CES

TiVo hasn’t had a booth on the floor at CES yet, but they’ve consistently had a meeting room in the North Hall. Often meeting rooms are only for pre-arranged meetings, but TiVo uses their space as a demonstration area open to everyone.

The problem is, it’s a little hard to get the crowds who are lugging their freebies around the main halls all day to come up to the meeting room – if they even know that TiVo has one.

So this year, for the first time we’ve seen, TiVo has taken to advertising their location, both outside the hall in a big canvas ad:

Their other method of attracting attention was definitely a bit more unusual. They sent a team of “surfers” through the halls complete with TiVo skimboards and tattoos. I didn’t manage to get a shot of the topless men, but here are the women from the team:

Maybe they were actually destined for the conference next door?