It seems that you can still activate Lifetime on your box - rumors are that there are a few more days to do so here:
We’re doing our part - coupon code tivo50 still gives you $50 off any TiVo-branded 290 hour or larger unit here:
Do it fast! We will email your TiVo Service Number after you order, and before we ship your unit, so that you can activate while you still can.
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Product Lifetime is now no longer an option when activating online.
However, please review this thread for some exceptions:
http://www.tivocommunity.com/tivo-vb/showthread.php?t=290723